Mainfranken Fair
MFM 2025
With almost 100,000 visitors each year, the Mainfranken-Messe is one of the largest regional trade fairs in Germany. The range on offer is diverse: from products and services from the fields of health, leisure, living and gardening to innovative technologies and products from the region and culinary specialities from Franconia and around the world. Numerous exhibitors will be presenting their latest products and innovations at the spacious exhibition centre in Würzburg's Mainauen. The stand of the Julius-Maximilians-Universität in Hall 1 has always been a magnet for visitors, and the hands-on science experiments were enthusiastically received by the public: Families, young people, even pensioners and entire school classes and students had a lot of fun.
Please note: Contrary to the usual biennial rhythm, the next Mainfranken-Messe is expected to take place in autumn 2025. We will keep you up to date on the current status on this page.
Despite coronavirus restrictions, the Mainfranken-Messe 2021 was a great success. The exhibition team led by Rosalinde Baunach and Saschan Korder from the university's Service Centre for Research and Technology Transfer (SFT) were very satisfied with how the Mainfranken-Messe 2021 went: "Our hands-on science experiments were enthusiastically received by the visitors: Families, young people, even pensioners and entire school classes have a lot of fun!" said Rosalinde Baunach. The Mindball game from the "Touch Science" exhibition, for example, caused great astonishment: a ball on the table is moved into the opponent's goal using the power of thought. It's not the strongest, fittest or fastest person who wins, but the most relaxed and focussed! The well-known game "4 wins" was also very well received: On 4 levels and therefore three-dimensional, it offers completely new challenges.
The University of Würzburg was also represented at the Mainfranken-Messe 2019. At its stand, everything revolved around the topic of digitalisation. No wonder, as it extends to almost all areas of our lives.
For example, with the help of augmented reality, visitors were able to learn about the creation of maps from a new perspective: using a sandpit whose sand surface is recorded with a camera, a projector projects contour lines onto the sand surface in real time - just like a topographical map. If the sand changes, so does the map.
In 2017, the University of Würzburg was represented for the third time by a stand of the Service Centre for Research and Technology Transfer (SFT) . The stand was visited by more than 4,000 interested people and was once again staffed by the ESF project "WissensUNION" (funded by the European Social Fund and the University of Würzburg).
At the university trade fair stand, which was organised by the SFT (Service Centre for Research and Technology Transfer) for the second time in a row, sporting activities were promoted and scientifically supported as part of a project to promote the inclusion of people with disabilities.
The wheelchair course was intended to give visitors to the Mainfrankenmesse the opportunity to experience the difficulties (barriers) of a wheelchair user in everyday traffic as a representative of inclusive sport - more than 900 people took advantage of this offer during the course of the fair. The university and the sports centre are involved as partners in the NoLimits network of the "Thomas Lurz and Dieter Schneider Sports Foundation".
