Transforming Media 2025 - Tagung

Transforming Media - the conference on media, communication and marketing

‘Transforming Media’ is taking place for the third time at the Vogel Convention Centre in Würzburg. On 20 May 2025, the free conference with interactive expo will focus on the transformation of media, communication and marketing in the digital age. The event is aimed at managers and communication professionals from media companies and other organisations as well as trainees and students who are involved in media, communication and digital future trends.

Between the GenAI revolution, the social media earthquake and the economic recession - the communications industry is facing numerous challenges that have taken on a new quality and urgency in recent months. How can it successfully deal with these upheavals? How will work in journalism, marketing and communication continue to change and what knowledge is the trump card here? What new opportunities are opening up for addressing people and increasing efficiency? Between attitude and authenticity - what values count in marketing today? And which communication and content strategies will withstand future developments? These questions are the focus of this year's conference programme.

In addition, Transforming Media 2025 will provide practical knowledge about the latest AI tools, effective social media strategies and creative content creation in workshop sessions.

The conference is organised by MedienNetzwerk Bayern - an initiative of Medien.Bayern GmbH - in cooperation with Würzburg AG and with the support of the Vogel Foundation.

You can find more information here