Lorena - Content Marketing Manager

I studied Media Communication at the University of Würzburg.

I am a content marketing manager. I work primarily in social media & influencer marketing for the pet food brand Josera petfood (dog, cat and horse food). I take care of our content on Facebook, Instagram, Pinterest and TikTok. From time to time I also produce video and image material at dog shoots and events that we organise throughout Germany with our dog photographer (before Corona).

Josera petfood GmbH & Co KG.

• Conception, implementation and evaluation of social media and influencer campaigns
• Creating social media posts and adverts
• Researching, establishing and maintaining contact with influencers, online and at events
• Further development of the social media brand presence internationally

Through various internships, mainly in the social media sector at agencies. Through working student jobs at agencies & at university. I've also had a personal affinity with the subject for a very long time, as well as with the animal industry. I started working full-time straight after my bachelor's degree, and my predecessor at the company also studied media communication.

Yes, guest lectures from the university and the Career Centre's job fair.

• Scientific work (research, identification of relevant sources etc.)
• Video editing and image processing (Photoshop, Premiere etc)
• Written expression & creativity in general
• Background knowledge in marketing and social media

Through personal development in my free time, several internships and student jobs in social media agencies and a part-time job at university. But also through books and blogs.

Try out a lot early on (preferably through internships) to gain helpful insights. It is best to network with employees in the desired industry (e.g. via LinkedIn, seminars, workshops, etc.). Don't hide, but show interest and approach companies openly.

The person should be creative, flexible and have a feel for trends. To stay up to date and score points at job interviews, it's best to read a lot of social media and online marketing blogs. Don't be afraid to try out new things (TikTok, Clubhouse, etc.) and dive straight into the subject matter.