Design Thinking Basics

Design Thinking Basics
How to develop really good solutions together with others!

Design thinking as a user-centred and team-oriented working method has become increasingly popular in German companies and organisations in recent years. Traditionally used as a framework for the development of new products and services, design thinking is now often a catalyst for change towards a more innovative, creative and agile corporate culture.

With this training, we invite you to experience Design Thinking first-hand as part of a team. On this day, you will work in a team on a specific question and go through a complete design thinking cycle. Apart from a healthy dose of curiosity and a willingness to experiment, you don't need any special prior knowledge.

Your own experience and experimentation will be at the centre of the entire training course. Brief impulses provide the theoretical background and you can then try everything out for yourself.

Learning content
- The core elements of Design Thinking
- The perspectives on innovation
- Objectives and relevant methods of the individual phases in the Design Thinking process
- Reflection on what you have learnt and transfer to your everyday (working) life
After the training, you will have ...
- gone through the basic steps of a typical work cycle in Design Thinking
- experienced the (team) work culture associated with Design Thinking at first hand
- learnt about and applied relevant methods (research, creative, prototyping and validation methods)
- reflected on how you can apply what you have learnt for yourself

Your trainer Martina Schuh
"Ever since I learnt about Design Thinking, I have been fascinated by the wide range of possible applications, at work, in product design, at home and - yes - even at school. Design thinking is how I live and work: once a problem is REALLY understood, there are always solutions."

BACKGROUND
Biologist with a focus on behavioural research, 25 years of experience in the IT industry in product management, innovation, strategy and design consulting as well as project and team management. Design thinking pioneer in Germany since 2005.

MOTIVATION
I would like to use my experience above all to create confidence for the changes that lie ahead and to help shape a future that is fit for grandchildren.

PERSONAL
I live in Kitzingen. My great personal passion is travelling. Discovering new things has inspired me for as long as I can remember.

The event will take place in the ZDI's Ideas Lab at Rottendorfer Str. 71, 97074 Würzburg (right next to the Hubland Centre near the State Garden Show grounds).

Further information and registration can be found here.