Deutsch Intern
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Press and Public Relations Office

Project Diary

As part of the brand strategy process, we provide information on the current status in our project diary.

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Latest News

From December 2025: Coordination on colours and decorative elements for the faculties

From 20 October 2025: Presentation of the design to the deans

7 October 2025: Approval of the new design by the University Board

19 May 2025: Presentation of initial design concepts

12 May 2025: Presentation of the draft of the new mission statement

11 March 2025: Workshop with the University Board and INTO Branding to develop the mission statement

10 February 2025: Onboarding of the corporate design agency INTO Branding from Munich

24 January 2025: Discussion of the survey results with the University Board

22 January 2025: Second meeting of the project group

20 January 2025: The online surveys on the JMU brand are completed: 919 employees, 1525 students and 421 members of the UniWü community took part. Thank you for your participation!

5 November 2024: First meeting of the project group

18 October 2024: Workshop with the University Board

Steering Team

  • Prof Paul Pauli (President) and
  • Dr Esther Knemeyer (Head of Press Office / University Spokesperson)

Project Group (Think Tank)

All JMU status groups are represented in the project group.

  • Dr Esther Knemeyer (Director and Head of Press Office)
  • Stephanie Berchem (Marketing)

  • Dr Richard Greiner (Managing Director of the Faculty of Mathematics), alternate: Dr Marianus Ifland (Managing Director of the Faculty of Computer Science)
  • Prof Frank Schwab (Chair of Media Psychology)
  • Dr Michael Dörflein (Managing Director of the Faculty of Management and Economics)
  • Dr Gabriele Gerlach (Office of the Dean of the Faculty of Medicine)

  • Dr Anette Köster (Head of Department A.3: Quality Management, Organisational Development and Campus Management)

  • Dr Andreas Öchsner (Office of the Dean of the Faculty of Chemistry and Pharmacy)

  • Sarah Fuhrmann (Marketing)

  • Yannik Bauer (Chairman of the Student Spokesperson Council SSR)

  • Lena Ossiander (Project management CD relaunch FM)

  • Dr Astrid Carolus (Academic Councillor at the Chair of Media Psychology)
  • Prof Kim Otto (Chair of Business Journalism and Business Communication)
  • Prof Lucas Stich (Junior Professorship of Marketing Analytics)
  • Prof Jana-Kristin Prigge (Chair of Business Administration and Marketing)

  • Dr Gunther Schunk (1st Chairman of the Universitätsbund, Chairman of the Board of the Vogel Foundation and Director Public Relations of the Vogel Communications Group)

Timetable

End of year 2026: University-wide launch of the new corporate design